This site is a tech-blog featuring Optimizely and Azure content. Author of content is senior Tech Lead and MVP Luc Gosso. Optimizely.blog is sponsored by Epicweb.
We are introducing three new features for AI Assistant in Optimizely CMS. They make it easier to reuse AI expertise, work faster and understand how AI is being used across your website.
This page compares strengths, use cases, flexibility, and pricing—highlighting Opal’s breadth vs Epicweb’s depth and how they can complement each other. Optimizely Opal and Epicweb AI-Assistant for Optimizely solve different AI needs. Opal is Optimizely’s platform-wide AI orchestration layer for agents, workflows, connectors, reporting, and governance across Optimizely One. Epicweb AI-Assistant is a focused, in-CMS and Commerce productivity assistant that helps editors directly in fields with content, translations, SEO/AEO/GEO, images, and custom tools.
Traditional SEO remains important, but content must now also be optimized for answer engines and generative AI. This article explains how the Epicweb AI Assistant helps editors manage SEO, AEO, and GEO directly within Optimizely CMS.
Epicweb AI Assistant v4.0 adds full support for Optimizely CMS 13 on .NET 10 while staying compatible with CMS 12 on .NET 8, plus new AI Chat tools for Visitor Groups and Display Options to simplify personalization and layout for ContentAreas.
AI Assistant Chat is a revolutionary feature introduced in version 3.0 of Epicweb.Optimizely.AIAssistant that brings conversational AI directly into your Optimizely CMS editing experience. Instead of manually filling fields or guessing at optimal content, you can now have natural conversations with AI while working with pages, blocks, and media.
The Epicweb AI-Assistant integrates AI Assistant Chat directly into Optimizely CMS 12 and 13, assisting editors in analyzing, managing, translating, and optimizing content for SEO and AEO without leaving the CMS.
You can now integrate AI Tools, Model Context Protocol (MCP), and function calling with Optimizely CMS, allowing editors to engage with actual, connected business logic directly within the CMS interface. This enhancement means your AI Assistant is no longer restricted to static responses. It can access real-time data, activate real functions, and provide intelligent responses based on your logic, APIs, and systems, without editors needing to leave the Optimizely workspace.
Gemini 2.5 Flash Image, nicknamed Nano Banana, is Google DeepMind’s newest image generation & editing model. It blends text‑to‑image, multi‑image fusion, character consistency, accurate text rendering, and region‑targeted edits into one fast, affordable workflow. In this post I explain how Nano Banana works, why it’s the best option right now for editors and marketers, and how we wire it into Optimizely CMS via the Epicweb AI‑Assistant.