Introducing Automatic Alt-Text Generation

Our AI Assistant for Optimizely now includes a powerful feature that automatically generates alt-text for images in multiple languages. By leveraging advanced AI models, this feature analyzes image content and produces concise, descriptive text that reflects the image’s key elements. Whether you’re working with product images, infographics, or editorial visuals, this feature ensures that each image is paired with alt-text to enhance both accessibility and SEO.

Why Alt-Text Matters

Alt-text serves multiple purposes:

• Accessibility: It enables visually impaired users to understand image content through screen readers.

• SEO: Search engines index alt-text, making your content more discoverable.

• User Experience: Alt-text provides context for images that fail to load, improving the overall browsing experience.

With our AI-driven solution, you never need to think about alt-text again. The assistant generates alt-text immediately upon image upload, and while it can be manually adjusted if needed, it is designed to eliminate the need for manual creation altogether.

Impact on WCAG Compliance

The automatic alt-text feature directly supports compliance with the Web Content Accessibility Guidelines (WCAG). WCAG requires that all non-text content, including images, have a text alternative to ensure accessibility for all users, including those with disabilities. By automatically generating alt-text in multiple languages, this feature:

• Ensures your site meets WCAG 2.1 Level A and AA criteria for text alternatives.

• Simplifies the process of creating an inclusive web experience for users globally.

• Demonstrates your commitment to accessibility and digital inclusivity.

How It Works

The AI Assistant for Optimizely integrates seamlessly into your workflow. Here’s how the automatic alt-text feature works:

1. Image Upload: When an image is uploaded into Optimizely, the AI Assistant automatically analyzes it.

2. Alt-Text Generation: Based on the analysis, the assistant generates descriptive alt-text in multiple languages instantly.

3. Optional Adjustments: If needed, editors can manually refine the generated alt-text, but the process ensures you’ll never have to start from scratch.

This process is designed to be intuitive and efficient, reducing the workload for editors and enhancing overall productivity.

Key Benefits

• Time-Saving: Automates a repetitive task, allowing editors to focus on creating great content.

• Improved Accuracy: AI-generated alt-text captures image details that might be overlooked during manual creation.

• Multilingual Support: Ensures alt-text is generated in multiple languages, catering to global audiences.

• Consistency: Guarantees that all images across your site meet accessibility standards effortlessly.

• WCAG Compliance: Helps you maintain compliance with essential accessibility guidelines.

Additional Functionalities of the Image Analyzer

The automatic alt-text generation is just one of the many features offered by the Image Analyzer in the AI Assistant for Optimizely. This tool also includes:

• • Extract Text from Images

    • Using OCR (Optical Character Recognition), the analyzer identifies and captures text within images, storing it in a semicolon-separated format.

  • Generate Tags for Improved Searchability

    • Tags are automatically generated based on objects and elements detected in the image, presented as a comma-separated list.

  • Create Persuasive Sales Descriptions

    • The AI crafts product-oriented descriptions, optimized for sales pitches, leaving out unnecessary details to keep it concise and impactful.

  • Identify Objects and Count People

    • For specialized needs, the analyzer can detect specific objects (e.g., cars) or count the number of people in an image, providing Boolean or numeric outputs.

These functionalities make the Image Analyzer a comprehensive solution for managing and optimizing visual content in your Optimizely environment.

Read More

To explore all the advanced features of the Image Analyzer, check out our detailed blog post: Smart Image Analyzer with AI Assistant for Optimizely.

Start Using It Today

The automatic alt-text feature is now available as part of the AI Assistant for Optimizely. Activate it in your Optimizely solution and take a big step toward improving accessibility and user experience on your website.