Summary of the CEO's keynote at Opticon 2024 in Stockholm, celebrating 30 years.
At Opticon in Stockholm, marking the 30th anniversary of Optimizely, the company celebrated significant achievements. These included surpassing $400 million in SaaS revenue and being recognized as a leader in 10 analyst reports. Last years highlight was the introduction of Optimizely One, an operating system for marketers, which has already attracted over 100 new customers. The event focused on leveraging technology to enhance both human creativity and productivity, as well as introducing the AI Playbook for marketers. Norwegian Airlines shared their success story with Optimizely's experimentation platform, emphasizing the value of trusting data and continuous testing. The event closed with a call to simplify martech, eliminate redundancy, and create more personalized digital experiences.