Why this matters

Search is evolving fast. Traditional SEO is no longer enough when users expect instant, accurate answers through AI-driven tools like ChatGPT, Bing Copilot, Google’s SGE, and voice assistants such as Siri and Alexa. To stay visible, content must be optimized not only for search engines but also for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) — while ensuring that websites load fast enough to be chosen as a trusted source.

With Epicweb AI-Assistant for Optimizely, editors can now generate AEO- and GEO-ready content directly inside their CMS workflow.

What are AEO and GEO?

• AEO (Answer Engine Optimization)
  The next stage of SEO. While SEO helps users find your website, AEO ensures they find the exact answer they are searching for. It focuses on delivering concise, structured answers that answer engines and AI bots can easily extract and display.

• GEO (Generative Engine Optimization)
  Goes a step further by preparing content for generative AI. Here the goal is to provide structured, context-rich material that AI can use to build longer, narrative-style answers.

• Short Video how to use AI-Assistant
  in Optimizely CMS

Why speed matters for AEO and GEO

AEO is about quick, direct answers. If your page takes five seconds to load, you’ve already lost the opportunity to serve the answer. Fast-loading, structured websites are far more likely to appear in answer boxes, voice results, and generative AI outputs.

Here’s why site speed is critical:

1. Faster crawling and indexing – search engines and AI crawlers prioritize fast sites.

2. Core Web Vitals – speed and stability are ranking factors that influence both SEO and AEO.

3. AI preference – voice assistants and AI engines often ignore slow pages even if the content is relevant.

4. User trust – users expect instant answers; speed keeps them engaged and reduces bounce rates.

If you are running on Optimizely CMS 12, you are in good hands. The platform is built on modern .NET Core architecture, optimized for performance out of the box. For most sites, speed should not be an issue, leaving you free to focus on structuring and enhancing your content for AEO and GEO.

How Epicweb AI-Assistant helps

1. Generate FAQ Sections (AEO)

• Suggests common user questions based on the page and industry.

• Editors select the most relevant ones.

• Assistant creates clear answers and generates schema.org FAQ markup.

• Result: Your page is ready to be picked up by ChatGPT, Perplexity, and Bing Copilot.

2. Enrich Content for GEO

• Automatic suggestions for:

  • Short summaries at the top.

  • Bullet-point highlights to make content easier to extract.

  • Explanatory sections that help AI engines build narratives.

• Editors approve with a click and publish.

3. Generate Metadata (SEO + GEO)

• Creates meta titles & descriptions that are SEO + GEO-friendly.

• Generates alt-texts for images to ensure accessibility and visibility.

4. Multilingual Support (Local GEO)

• Translates pages with full context.

• Optimizes metadata and FAQ in every language.

• Why this matters: Generative engines often default to English sources unless local content is properly structured.

General best practices to combine with AI-assistance

• Structure content for direct answers: use clear headings, short definitions, and bulleted lists.

• Optimize site speed: compress images, enable caching, minify CSS/JS, and consider a CDN.

• Think voice-first: use conversational keywords (“How to…”, “What is…”) to capture voice search queries.

• Add schema markup: FAQ, How-To, Product, and Article schemas help AI and search engines parse your content faster.

The result

Epicweb AI-Assistant makes AEO and GEO practical for every editor in Optimizely. Combined with solid site speed optimization, your content is not only SEO-ready but also prepared for the AI-driven future of search.

Fast websites + Optimized answers = AEO and GEO success.