Free AI-Assistant Plugin for All Optimizely Partners
As Optimizely solution partners, it is vital to stay updated, particularly in the era of AI. Being informed and gaining hands-on experience with new features is essential. Did you know that partners can install and use the Epicweb AI Assistant on their Optimizely sites for free? A great way to begin with Gen AI is to implement it on your own website, now you have the opportunity to do so.
What is the AI Assistant in Optimizely?
The AI Assistant is designed to enhance and simplify your workflow as an editor. Fully integrated across the Optimizely CMS platform, incl Commerce Connect, this tool assists you with your writing tasks and streamlines many of the time-consuming activities involved in editorial processes, making them smoother and more efficient.
How Does It Work?
Accessible directly through the editor mode, the AI Assistant enhances your content creation with automated text suggestions and alternative phrasing options. Here are some of the key features that make the AI Assistant an indispensable tool for every Optimizely editor:
- Direct Access in Editor Mode: Jump straight into a streamlined editing experience.
- Automated Text Suggestions: Enhance your writing with suggestions for content and phrasing.
- Multilingual Support: Effortlessly translate text and properties on pages and blocks.
- Spelling Checks: Ensure your content is flawless with integrated spelling corrections.
- Tone Adjustment: Tailor the tone of your text (persuasive, informative, etc.) to better match your audience.
- Text Summarization: Quickly condense texts to fit your needs.
- Content Generation: Easily create FAQs, tables, images, and image captions.
- Image Generation and Transformation: Generate and customize images to complement your content, enhancing visual appeal and engagement.
- WCAG-Compatible Formatting: Make your tables and lists accessible to all users.
The AI Assistant is not just a tool—it's your partner in crafting compelling, accurate, and accessible content quickly and efficiently. Equip your site with the AI Assistant and transform your editorial workflow today!
Complimentary Access for Partners
If you are an Optimizely Solution Partner and utilize Optimizely for your own website, or wish to employ it on a demonstration site, access is provided at no cost. Simply connect it to your preferred AI service, such as Azure OpenAI services or OpenAI directly, or utilize any other vendor's account.
Please refer to our FAQ section below and complete the form to initiate the process!
AI that understands your content, your CMS and your workflow
Book a meeting to get started!
We offer a one-hour introduction meeting about our AI Assistant for Optimizely CMS 12 or later. (Swedish or English)
The AI Assistant: This is what you get
Feature-Rich for Enhanced Editorial Efficiency
Epicweb's AI Assistant comes with an impressive array of features:
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Text Suggestions and Alternatives: Enhance your writing with AI-generated phrasing and alternative variations.
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Multilingual Translation: Seamlessly translate your text into multiple languages while preserving formatting and style to reach a diverse audience.
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SEO, AEO and GEO: Generate optimization content for search engines and AI search.
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Prompt Pro Assistance: It saves time and helps you get more out of your ideas, instantly.
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Image AltText Analyzer: Advanced AI capabilities to analyze images and automatically populate media object properties
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Image Generation: Create relevant and engaging images that complement your content.
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Image Transformer: Take any image, enhance it, and add new elements with AI-powered creativity. Transform the way you interact with images.
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New Text Generation: Generate fresh content that keeps your audience engaged.
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Text Summarization: Quickly condense long texts into concise summaries, saving time and maintaining essence, perfect for SEO descriptions.
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HTML Formatting: The AI-Assistant offers a range of formatting capabilities within the Rich Text Editor. WCAG Compatible.
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Spell-Checking: Ensure your content is error-free and professionally polished.
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Tone Adjustment and Consistency: Adapt your content’s tone to suit its purpose and maintain a consistent brand voice.
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Keyword Extraction: Identify and extract key terms from your text for SEO optimization.
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Custom Assistants: Harness the power to run your own prompts for tailored, unique content management.
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Custom Shortcut Prompts: Add your own shortcuts for frequently used commands, connect tools and enhancing productivity.
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Inline Chat: Use ChatGPT or Google GEMINI directly within the platform for instant assistance with full context awarness.
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Tools for AI: Connect your C# Function Calling or MCP tools directly to the AI Assistant, enabling custom integrations.
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RAG (Retrieval-Augmented Generation): Connect your own knowledge base for AI responses powered by your organization’s internal data.
Streamlined Integration into Optimizely
The AI Assistant is seamlessly integrated into every field within the Optimizely CMS and Commerce platform, ensuring that these powerful features are accessible right where you need them, in the editor mode.
Getting Started with The Epicweb AI-Assistant:
To get started with the free evaluation, simply fill in the form in our website to get started and download the addon to your Optimizely CMS and Customizable Commerce platform from the Optimizely Nuget feed.
Follow our beginner-friendly guide or dive deep with our comprehensive documentation.
Installation is quick and easy, allowing you to start harnessing the power of AI assistance in no time.
Book a meeting to get started!
We offer a one-hour introduction meeting about our AI Assistant for Optimizely CMS. (Swedish or English)
Note: This blog post has been enhanced with the help of the AI-Assistant for Optimizely.
FAQ
What is the AI Assistant in Optimizely?
Epicweb AI Assistant is a context-aware AI layer built directly into Optimizely CMS. It helps editors create, translate, optimize, analyze and manage content, while also enabling external AI agents to securely work with the CMS through Agent API.
Unlike a standalone chatbot, it understands the Optimizely context and can use tools to work with pages, blocks, properties, language versions and publishing workflows.
How does it work?
The AI Assistant works directly inside Optimizely CMS and understands the content you are working with, including pages, blocks, properties, languages, metadata, and content structure.
Editors can use the Assistant to create, translate, analyze, compare, optimize, and update content without leaving Optimizely or copying content into external AI tools.
The Assistant combines conversational AI with built-in tools, specialized assistants, configurable instructions, and the Agent API. This supports both editorial workflows inside Optimizely and AI agents that work with CMS content from external platforms.
- Works directly inside Optimizely CMS
- Understands the current page, blocks, properties, language, and metadata
- Creates, rewrites, summarizes, and improves content
- Translates individual fields, blocks, pages, and language versions
- Helps compare and maintain content across languages
- Supports SEO, AEO, and GEO optimization
- Generates SEO titles, descriptions, FAQs, and structured content
- Supports WCAG and accessibility workflows
- Generates accurate alt text and image metadata
- Analyzes images and generates new images and graphics
- Supports tone of voice, spelling, easy-to-read content, and organization-specific writing guidelines
- Uses specialized assistants for workflows such as SEO, translation, and accessibility
- Uses tools to analyze, update, save, and work with content directly in the CMS
- Supports custom C# tools and project-specific business logic
- Can use your own data and knowledge sources for AI-generated responses
- Works with multiple AI providers, including OpenAI, Azure OpenAI, Google Gemini, and custom AI integrations
- Includes an Agent API that lets external AI agents work with Optimizely content through the same assistant and tool layer
- Can connect AI agents from platforms such as Microsoft Copilot, Teams, ChatGPT, Claude, Gemini, and other agent platforms
- Keeps editors and organizations in control of changes, permissions, and publishing
The result is more than AI-generated text: it is an AI-powered content and agent layer for Optimizely, supporting both editors inside the CMS and AI agents working with the CMS from external platforms.
Is it free?
The AI Assistant is free to evaluate, although some limitations and license notifications may apply during the evaluation period.
For production use, we offer different subscription options depending on your needs, number of domains, languages and required functionality.
Contact us for pricing or use our calculator to estimate your cost and potential savings.
What does a subscription cost?
Pricing begins at:
- $400/month for US companies
- 400€/month for European companies
- 3,900 SEK/month for companies in Sweden
Please note: Traffic costs are not included in the base price.
The price list is modular. Additional costs apply per domain and for optional modules such as the Image Module (generation), altText modules (image analysis), and the Language Manager (automated translation).
We offer flexible 6-month or 12-month payment plans.
Start a trial and evaluate AI Assistant with your own content, languages and editorial workflows.
What is included in AI Assistant subscription?
You get
- Priority Usage
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- Latest and new models will be available for you
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- Increased Usage Limits
- Latest models, PRO models and models that can handle more text
- Support
- Email support, answer within 24h
- New versions
- Optional Setup with different AI-Models
- Setup your own models in Azure and finetune them
- Setup your own custom AI
- Setup your Models from Google Gemini
How can I register for a free trial period or an subscription?
Please fill in this form on this page https://aiassistant.optimizely.blog or email support@epicweb.se to get started.
With our Custom AI provider, you can connect any AI to the service Read about the CustomAI-provider
- GPT-4, OpenAI
- Claude, Anthropic
- Gemini, Google DeepMind
- Jurassic-2, AI21 Labs
- LLaMA, Meta
- NeMo, NVIDIA
- Command R, Cohere
- Tongyi Qianwen, Alibaba Cloud
- Ernie, Baidu
- StableLM, Stability AI
- Grok, xAI
- Einstein GPT, Salesforce
- ChatGLM, Tsinghua University
- Grok, KakaoBrain
- Mistral, Mistral AI
- Bring your own AI
Can I use/sell the images I create with the AI-Assistant Image Generation Tool?
Subject to the Content Policy and Terms of OpenAI DALL·E, you own the images you create with the AI-Assistant (DALL·E), including the right to reprint, sell, and merchandise. Source: https://help.openai.com/en/articles/6425277-can-i-sell-images-i-create-with-dall-e
Under Google’s Gemini API Additional Terms of Service, Google does not claim ownership over the content (including images) you generate using the service. Source: https://ai.google.dev/gemini-api/terms
Where can I find a user manual?
On the github documentation page
Will the data be used as part of the learning data for AI?
No, OpenAI will not use data submitted by customers via our API to train or improve our models. Source: https://openai.com/policies/api-data-usage-policies
Google does not use your prompts or outputs to improve Google products. Source: https://ai.google.dev/gemini-api/terms
Do you offer EU data residency?
Yes, we are now offering integration to Azure OpenAI Service which are offering AI APIs from differents parts of Europe (Sweden Central, France Central, UK South) and enables localized data storage. https://learn.microsoft.com/en-us/azure/ai-services/openai/concepts/models#gpt-35-models
Data privacy and compliance are crucial in the current GDPR and data protection landscape. We enable clients to store their data exclusively within the EU, ensuring compliance and building trust. This is especially beneficial for businesses in Sweden and the UK, as it provides an additional level of confidence with localized data centers.
YES! we can offer to setup your own models in Azure and finetune them.
Thru our Custom AI provider we allow you to incorporate custom logic and utilize your preferred Large Language Models (LLMs) such as Meta Llama AI, Google Gemini AI, Anthropic Claude AI, or any other AI that offers a REST API. Documented here
Through custom tools, we offer the retrieval of individual data and real-time data from external systems, referred to as RAG. Documented here
OpenAI's service supports over 92 languages, offering some of the most accurate and high-quality translations available worldwide. Additionally, you can provide specific terms or translation guidelines to tailor the translation process to your needs.
Google’s Translation LLM (powered by Gemini) on Vertex AI lists 49 supported source/target languages as of 7 Oct 2025. See the “Supported languages” table on Google’s documentation.
Is the AI-Assistant Plugin EU AI ACT compatible?
Yes, the AI-Assistant Plugin for Optimizely is designed to be compatible with the EU AI Act. Here’s a summary of why it aligns with the Act’s requirements:
- Transparency: Clearly informs users that content is AI-generated, keeping all outputs in draft mode for human review.
- Human Oversight: Allows editors to review, accept, or reject AI-generated content, ensuring human control over the final result.
- Data Quality Responsibility: The AI-Assistant allows customers to choose their preferred models for content generation. Ensuring the use of diverse and fair datasets is handled by the implementing partner or customer.
- Limited Risk Category: The application is used in editorial support, a lower-risk use case, not falling under high-risk or prohibited categories.
- Compliance with GDPR: Ensures data privacy and security, aligning with broader EU data protection laws.
- Non-manipulative Use: The tool enhances editorial efficiency without manipulative or harmful purposes.
This ensures the AI-Assistant Plugin meets the transparency, safety, and fairness standards set by the EU AI Act.
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