Welcome to Opticon 2024 and Celebrating 30 Years of Optimizely

• Alex Atzberger, CEO of Optimizely, welcomed everyone to Opticon in Stockholm, emphasizing the importance of the event as it marks 30 years of Optimizely's innovation and success.

• Alex acknowledged some long-time attendees in the Optimizely ecosystem, inviting them to stand and be recognized.

• He reflected on the evolution of digital technology and its profound impact on different aspects of life, such as work, entertainment, and commerce.

• Major company milestones were highlighted, including surpassing $400 million in revenue and being named a leader in multiple analyst reports.

Introduction to Optimizely One and Onederland (Wonderland)

• Alex Atzberger introduced Optimizely One, the first operating system for marketers, discussing its transformative impact on the industry.

• He unveiled Onederland, a creative and innovative space for marketers, free from the complexities of multiple, disconnected point solutions.

• Alex underscored the importance of harnessing technology to enhance human creativity and drive productivity.

• Wonderland was positioned as the ideal platform for modern marketers to achieve growth and transform how marketing teams operate.

The Role of AI and the AI Playbook for Marketers

• Alex highlighted the growing role of AI in addressing resource constraints and simplifying complex marketing tasks.

• He introduced the AI Playbook for Marketers, a practical guide for integrating AI into marketing strategies. Access the AI Playbook here.

• The playbook emphasized two key areas: marketer experience and customer experience, each with its own levels of maturity tied to specific AI capabilities and use cases.

• Alex encouraged attendees to join the AI masterclass to deepen their understanding of AI and harness its full potential in their marketing efforts.

Customer Success Story: Norwegian Airlines

• Alex welcomed Knut Olav Irgens Høeg, Chief IT and Business Service Officer at Norwegian Airlines, to share insights on how Optimizely has supported their digital transformation.

• Knut emphasized the critical role of technology in enhancing customer experience, particularly through self-service and personalized interactions.

• The conversation highlighted the importance of testing and experimentation, with Knut sharing a successful case of collaboration with Amadeus, further showcasing the benefits of Optimizely's experimentation platform.

• The partnership between Norwegian Airlines and Optimizely was framed as one built on continuous improvement and innovation.

The Future of AI and Customer Experience

• Knut shared his vision of AI’s future role, focusing on improving customer journeys, enhancing operational efficiency, and better cost management.

• Alex and Knut explored various AI use cases within the airline industry, including predictive maintenance and improved customer care.

• Both emphasized the importance of trusting data and making decisions based on customer behavior analytics.

• Knut offered key advice to attendees: trust your data, consistently test, and focus on delivering results for customers, citing a successful collaboration with Amadeus as an example.

Conclusion and Commitment to Customer Success

• Alex Atzberger concluded by reaffirming Optimizely's mission and commitment to making the world a better place through smarter marketing.

• He reflected on Optimizely's 30-year journey and its unwavering dedication to serving its customers.

• Alex encouraged the audience to simplify martech complexities, eliminate redundant tasks, and create personalized digital experiences.

• He extended thanks to sponsors, partners, and attendees, expressing pride in the shared journey toward continued innovation and success.

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